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NEUE FILLES
MY ROLE
I developed the Neue Filles from concept to a unique multi-touchpoint brand with a visual direction steeped in the eclectic, curios and unabashedly free. This included development of its logo mark and word mark, color palette, curated gallery of photographic elements, and brand direction as it expands across print and digital advertisements, and digital spheres.
OBJECTIVES
Develop a cohesive perfume brand balancing its maximalist personality within a premium market, developing a distinctive visual presentation founded on the arts, and craft. Create a motion design language fit to enliven the logo and presentation of the brand assets, as well as advertisements.
INTRODUCTION
Neue Filles is a high-end perfume brand, founded around the eclectic creative spirit, and steeped into the curios, playful and carefully curated.
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