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Nomás
My Role
Create the visual identity and applications for the brand, including logo suite, color palette, packaging, advertising material, website design, POS Display Design and merchandise, alongside their photographic direction and motion language.
Objective
Develop a visual identity and graphic system fit for a variety of applications both on print and digital, that reflects the brands mission and voice, including its logo. Translate the brand's personality into motion.
Introduction
Nomás is a mock international instant coffee brand. Bringing the world to your cup, it is for those who crave the taste of home or seek discovery. Travel, heritage and connection drive them, seeking to bring forth all the flavors coffee has to offer.
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